"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

Entering Research provides practical guidance to support a wide diversity of students in successfully navigating their first research experience

For students whose experience with science has been primarily in the classroom, it can be difficult to identify and contact potential mentors, and to navigate the transition to a one-on-one, mentor-student relationship. This is especially true for those who are new to research, or who belong to groups that are underrepresented in research. The Enteri...

WINNER OF THE ORANGE PRIZE FOR FICTION'Not since Zadie Smith has a young writer arrived with such power and grace' Time'A marvel of beauty and imagination' Ann PatchettA tiger escapes from the local zoo, padding through the ruined streets and onwards, to a ridge above the Balkan village of Galina. His nocturnal visits hold the villagers in a terrified thrall - but for one boy, the tiger is a thing of magic. Natalia is the granddaughter of that boy.

Now a doctor, she is visiting orphanages in ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situationsThe Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative asp...