As the business environment continues to rapidly change, Dan Reid and Nada Sanders have developed an integrated approach that makes the introductory OM course accessible and engaging for all business majors. Beyond providing a solid foundation, this text covers emerging topics like Artificial Intelligence, Robotics, Data Analytics, and Sustainability and gives equal time to strategic and tactical decisions in both service and manufacturing organizations.

This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most influential articles written by one of the gurus of sensemaking -- Karl Weick.