The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.

Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. Students often find it hard to select and apply management models. This textbook will assist them to do so. 101 Management Models is aimed particularly at students of economic and technical studies and social sciences in higher education.