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Studieboeken (335)
Introduction to Thermal Systems Engineering / 1st edition
Thermodynamics, Fluid Mechanics, and Heat Transfer
2003 || Hardcover || Michael J. Moran e.a. || John Wiley and Sons Ltd
From the leading authors in the field, Michael Moran, Howard Shapiro, Bruce Munson, and David DeWitt, comes an integrated introductory presentation of thermodynamics, fluid mechanics, and heat transfer. The unifying theme is the application of these priciples in thermal systems engineering. Responding to pressures to reduce credit hours in the curriculum and to ABET-inspired objectives for more integrated treatment of engineering topics, this text surveys the field of thermal sciences with an...
Packaging Design
Successful Product Branding From Concept to Shelf
2013 || Paperback || Marianne R. Klimchuk e.a. || John Wiley and Sons Ltd
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide ...
Stories that Move Mountains / 1st edition
Storytelling and Visual Design for Persuasive Presentations
2022 || Paperback || M Sykes e.a. || John Wiley and Sons Ltd
Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...
Data Structures & Algorithms in Java / 6th edition
2014 || Paperback || MT Goodrich || John Wiley and Sons Ltd
The design and analysis of efficient data structures has long been recognized as a key component of the Computer Science curriculum. Goodrich and Tomassia's approach to this classic topic is based on the object-oriented paradigm as the framework of choice for the design of data structures. For each ADT presented in the text, the authors provide an associated Java interface.
Concrete data structures realizing the ADTs are provided as Java classes implementing the interfaces. The Java code impl...
Experiental Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
2016 || Hardcover || Kerry Smith e.a. || John Wiley and Sons Ltd
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, f...
Analysis and Design of Machine Elements
2019 || Hardcover || Wei Jiang || John Wiley and Sons Ltd
Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...
Artificial Intelligence in Practice / 1st edition
How 50 Successful Companies Used AI and Machine Learning to Solve Problems
2019 || Hardcover || Bernard Marr e.a. || John Wiley and Sons Ltd
Cyber-solutions to real-world business problems
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Ar...
Valuation
Measuring and Managing the Value of Companies
2020 || Hardcover || McKinsey e.a. || John Wiley and Sons Ltd
McKinsey & Company's #1 best-selling guide to corporate valuation--the fully updated seventh edition. Valuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated ...
Linguistics
2012 || Paperback || Anne E. Baker e.a. || John Wiley and Sons Ltd
Linguistics is a comprehensive crosslinguistic introduction to the study of language, and is ideal for students with no background in linguistics. A comprehensive introduction to the study of language, set apart by its inclusion of cross-linguistic data from over 80 different spoken and signed languages. Explores how language works by examining discourse, sentence-structure, meaning, words, and sounds. Introduces psycholinguistic and sociolinguistic issues, including language acquisition, neu...
Evil by Design : Interaction Design to Lead Us into Temptation / 1st edition
Interaction Design to Lead Us into Temptation
2013 || Paperback || Chris Nodder || John Wiley and Sons Ltd
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.