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Studieboeken (3)

22,95
Levertijd: 9 werkdagen
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Bestel

Corporate Social Responsibility / 1st edition

Doing the Most Good for Your Company and Your Cause

2005 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd

In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising,...

29,95
Levertijd: 5 werkdagen
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Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

2005 || Hardcover || Alice M. Tybout e.a. || John Wiley and Sons Ltd

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

116,50
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Location-Based Services

Fundamentals and Operation

2005 || Hardcover || Axel Kupper || John Wiley and Sons Ltd

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...