Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

The book *A Master in Learning* was written in response to the needs of students in teacher training programmes for a practical, readable, and study-friendly book on learning theories and learning processes. This book meets that need, as it is written in clear language and is replete with practical examples of how learning theories can be applied in the daily educational practice of secondary education (general secondary education and pre-vocational secondary education).

The book provides con...