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Marketing 3.0 / 1st edition
From Products to Customers to the Human Spirit
2010 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd
Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...
Fundraising Principles and Practice / 2nd edition
2017 || Hardcover || Adrian Sargeant e.a. || John Wiley and Sons Ltd
In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.
Under the direction of two thought leaders from the Hartsook Centr...