This bestselling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in bite-sized sections, clearly explaining the major concepts in linguistics and all the key elements of language. This eighth edition has been revised and updated throughout, with major changes in the chapters on Origins, Phonetics, Syntax, Semantics, Pragmatics, Discourse Analysis, First and Second Language Acquisition ...

Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.

Coverage of convergence and its impact is incorporated into every cha...

Hoe zit taal in elkaar en hoe leren en gebruiken mensen taal? Het nieuwe Handboek taalkunde behandelt op een toegankelijke en overzichtelijke manier het fascinerende systeem achter taal. Het boek omvat alle leerdoelen over taalbeschouwing uit de kennisbasis voor toekomstige docenten Nederlands en biedt andere studenten een boeiende inleiding in de taalkunde.

Het Handboek taalkunde is opgebouwd aan de hand van vier categorieën. De eerste hoofdstukken behandelen de systematiek van taal in volg...

The Ruslan 2 course book (160 pages in full colour) continues the exciting Ruslan 1 story line with Ivan, Lyudmila, Peter and Vadim. There are 10 lessons with lively dialogues, clear grammar explanations, lots of reading, listening and writing exercises and language games for the classroom or for online training. Ruslan 2 takes you to a very good GCSE level, and is easily equivalent to the Council of Europe A2 standard.

Creative Writing: A Workbook with Readings provides a complete creative writing course: from ways to jump-start your writing and inspire your creativity, right through to presenting your work to agents and publishers. It covers the genres of fiction, poetry and life writing (including autobiography, biography and travel writing), combining discussions of technique with readings and exercises to guide you step by step towards becoming more adept at creative writing. The second edition has been...

The style of The Associated Press is the gold standard for news writing. With the AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The AP Stylebook will help you master the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, word and numeral usage, and when to use "more than" instead of "over." To make navigating these specialty chapters even easier, the Stylebook includes a c...

Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

A Gramática Ativa 1 destina-se ao ensino/aprendizagem de Português Língua Estrangeira (PLE) e Português Língua Segunda (PL2) e contempla as principais estruturas dos níveis elementar e pré-intermédio - A1, A2 e B1.

A Gramática Ativa 1 não está orientada para ser um livro de curso de PLE / PL2. Trata-se de material suplementar, a ser usado na sala de aula ou em casa e, como tal, o livro não deverá ser trabalhado do princípio ao fim, seguindo a ordem numérica das unidades; estas ...