This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

"Covers a broad range of subjects that undergraduates in the discipline should be familiar and comfortable with upon graduation. From chapters on the scientific method and fundamental research concepts, to experimental design, sampling and statistical analysis, the text offers an excellent introduction to the key concepts of geographical research. The content is applicable for students at the beginning of their studies right through to planning and conducting dissertations.

The book has also ...

A quick, clear and interesting guide for students completing their final year research project.