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Studieboeken (3)

51,45
Levertijd: 6 werkdagen
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Bestel

Creating Value with Data Analytics in Marketing / 2nd edition

Mastering Data Science

2021 || Paperback || Peter C. Verhoef e.a. || Taylor & Francis

The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analyt...

49,99
Levertijd: 6 werkdagen
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Bestel

Brand Management / 3rd edition

Mastering Research, Theory and Practice

2020 || Paperback || Tilde Heding e.a. || Taylor & Francis

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...

49,99
Levertijd: 6 werkdagen
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Bestel

The Influence of Values on Consumer Behaviour

The value compass

2018 || Paperback || Erik Kostelijk || Taylor & Francis

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory.

The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literat...