UW COMPLETE GIDS DOOR DE JUNGLE VAN STRATEGISCH MANAGEMENT

Strategie is het meest prestigieuze maar ook het meest verwarrende element van organisatiekunde. In deze herziene uitgave van Strategy Safari banen de auteurs een pad door de ondoordringbare wildernis van strategie.

Dit provocatieve, jargonvrije en overzichtelijke boek beschrijft en evalueert tien belangrijke denkscholen in strategisch management. Het bespreekt strategie op een revolutionaire wijze, blijft het conventionele uitdagen ...

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...

Based on comprehensive research into strategic planning literature and its military antecedents, the successor to The Rise and Fall of Strategic Planning offers a penetrating analysis of the ten dominant schools of strategic thought. Reprint. 15,000 first printing.