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Studieboeken (3)

45,05
Levertijd: 7 werkdagen
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Bestel

Persuasion : Social Influence and Compliance Gaining / 7th edition

2023 || Paperback || Robert H Gass e.a. || Taylor & Francis

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

45,05
Levertijd: 5 werkdagen
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Bestel

Persuasion / 6th edition

Social Influence and Compliance Gaining; International Student Edition

2020 || Paperback || Robert H Gass e.a. || Taylor & Francis

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of ...

151,50
Levertijd: 5 werkdagen
+
Bestel

Persuasion

Social Influence and Compliance Gaining International Student Edition

2022 || Paperback || Robert H Gass e.a. || Taylor & Francis

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...