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Service Business Development
Strategies for Value Creation in Manufacturing Firms
2020 || Paperback || Thomas Heiko || Cambridge University Press || met inkijkexemplaar
How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of resp...
Complete Advanced Student's Book with Answers and 2 Class Audio CDs
2020 || Hardcover || Guy Brook-Hart || Cambridge University Press
Complete Advanced provides thorough preparation for the revised 2015 Cambridge English: Advanced (CAE) exam. This pack consists of the Student's Book with answers with CD-ROM and Class Audio CDs. The Student's Book fully prepares students to tackle each part of every exam paper.
Unique grammar and vocabulary exercises train students to avoid common mistakes. The interactive CD-ROM provides comprehensive extra practice of the language and topics covered in the book and supports mixed ability f...
Disasters and History
The Vulnerability and Resilience of Past Societies
2020 || Paperback || Bas van Bavel e.a. || Cambridge University Press
Disasters and History offers the first comprehensive historical overview of hazards and disasters. Drawing on a range of case studies, including the Black Death, the Lisbon earthquake of 1755 and the Fukushima disaster, the authors examine how societies dealt with shocks and hazards and their potentially disastrous outcomes. They reveal the ways in which the consequences and outcomes of these disasters varied widely not only between societies but also within the same societies according to so...
Global Distributive Justice
An Introduction
2020 || Paperback || Chris Armstrong || Cambridge University Press
This is the first textbook to focus exclusively on issues of distributive justice on the global scale. It gives clear and up-to-date accounts of the major theories of global justice and spells out their significance for a series of political issues, including climate change, international trade, human rights and migration.
Buddhist Ethics
2020 || Paperback || Maria Heim || Cambridge University Press
This Element offers a brief overview of Buddhist thought and modern scholarly approaches to its diverse forms of moral reflection. It then explores two of the most prominent philosophers from the main strands of the Indian Buddhist tradition - Buddhaghosa and Santideva - in a comparative fashion.
Research Methods in Business Studies
2020 || Paperback || Pervez Ghauri e.a. || Cambridge University Press
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers t...
Essential Grammar in Use with Answers
A Self-Study Reference and Practice Book for Elementary Learners of English
2020 || Paperback || Raymond Murphy || Cambridge University Press
Grammar in Use is the world's best-selling grammar series for learners of English. Essential Grammar in Use with Answers, authored by Raymond Murphy, is the first choice for elementary-level (A1-B1) learners and covers all the grammar required at this level. It is a self-study book with simple explanations and lots of practice exercises, and has helped millions of people around the world to communicate in English.
Vocabulary in Language Teaching
2020 || Hardback || Norbert Schmitt e.a. || Cambridge University Press
Internationally recognised as one of the leading texts in its field, this volume offers a comprehensive introduction to vocabulary for language teachers who would like to know more about the way vocabulary works. Two leading specialists make research and theory accessible, providing the background knowledge necessary for practitioners to make informed choices about vocabulary teaching and testing. This second edition retains the popular format of the first edition, and has been rewritten to t...
Mathematics for Machine Learning
2020 || Paperback || Marc Peter Deisenroth e.a. || Cambridge University Press
The fundamental mathematical tools needed to understand machine learning include linear algebra, analytic geometry, matrix decompositions, vector calculus, optimization, probability and statistics. These topics are traditionally taught in disparate courses, making it hard for data science or computer science students, or professionals, to efficiently learn the mathematics. This self-contained textbook bridges the gap between mathematical and machine learning texts, introducing the mathematica...
Vocabulary in Language Teaching / 2nd Edition
2020 || Paperback || Norbert Schmitt || Cambridge University Press
Internationally recognised as one of the leading texts in its field, this volume offers a comprehensive introduction to vocabulary for language teachers who would like to know more about the way vocabulary works. Two leading specialists make research and theory accessible, providing the background knowledge necessary for practitioners to make informed choices about vocabulary teaching and testing. This second edition retains the popular format of the first edition, and has been rewritten to t...