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Creativity Works!
Unleash your Creativity, Beat the Robot and Work Happily ever after
2018 || Paperback || Coen Luijten e.a. || BIS Publishers || met inkijkexemplaar
Welcome in a new era! Robotization strikes hard: the entire job market will be on fire soon. The key to durable employability is developing one’s creativity. This book explains straight forward how to do so. And, good to know: it’s loved for it’s entertaining tone of voice.
Scientists say half the work we do could soon be done by robots. The other half of our labor is changing rapidly. All this makes durable employability the number one challenge for employers and employees. Creativity ...
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Hidden Persuasion
33 psychological influence techniques in advertising
2019 || Paperback || Marc Andrews e.a. || BIS Publishers || met inkijkexemplaar
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques ...
Delft Design Guide / Revised edition
Perspectives- Models - Approaches - Methods
2020 || E-book via Bookshelf || Annemiek van Boeijen e.a. || BIS Publishers
Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and structured activity, deliberately and purposefully, and with moments of increased creativity.
-T...
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Don't Fck Up Your Baby
The Ultimate Guide to Raising Your Newborn Brand
2022 || Paperback || Coen Luijten e.a. || BIS Publishers || met inkijkexemplaar
Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.
The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...
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Sketching the Basics
Drawing Techniques for Product Designers
2019 || Paperback || Koos Eissen e.a. || BIS Publishers || met inkijkexemplaar
This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.
Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...
Creativity in Business
the basic guide for generating and selecting ideas
2015 || Paperback || Igor Byttebier e.a. || BIS Publishers || met inkijkexemplaar
Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...