A rock-solid pricing policy is the key to profitable growth. Don't let the market determine your prices and make sure that customers are willing to pay what you ask.

Price is the main profit driver. A percent price increase yields much more than a percent cost reduction or a percent volume increase. But how do you know what the right price is? In this book you will discover step by step how to set attractive prices based on the value you provide to your customers. This will give you pricing ...

Many businesses utilize only 50% or less of their growth potential. While ambitious businessleaders strongly believe in their product, they often struggle to come up with the right plan to accelerate growth. In this book, former McDonald's top executive and serial entrepreneur René H. Savelberg reveals his framework for organising and accelerating business growth.

Find out how the companies we know and love, grow their business by thinking and doing things differently. And how you can do th...