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Change by Design / Revised, Updated Edition
How Design Thinking Transforms Organizations and Inspires Innovation
2019 || Hardcover || Tim Brown || HarperCollins || ook als eBook
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
The Psychology of Selling
Increase Your Sales Faster and Easier Than You Ever Thought Possible
2006 || Paperback || Brian Tracy || HarperCollins
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.