This inspiring book chronicles the most influential ideas that have shaped industrial and product design. Written by two experts on modern design, it provides both a concise history of the subject, and offers a fascinating resource to dip into for the general reader.

From the origins or modern design in the craft movements of the 19th and early 20th century and the changes brought about by mass production, the book traces the most important ideas in design through the modern movement and post...

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (pap...