Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

Once again, Doris Graber brings readers the most thought-provoking and recent scholarship about the actual power of the media in the real world of politics. With approximately 35 essays, half of them new to this edition, the selections reflect the latest changes in American politics, in American media platforms, and in the interactions between political actors and journalists.