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Conducting Research Interviews for Business and Management Students

2015 || Paperback || Cassell || SAGE

This is an in-depth yet practical guide for Masters students on conducting research interviews, from conceiving the interview, through to preparing, conducting and analysing the interview.

184,00
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met 5% korting 174,80
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Qualitative Methods in Business Research

2015 || Hardcover || Eriksson || SAGE

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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Analysing Quantitative Data for Business and Management Students

2015 || Paperback || Scherbaum || SAGE

This is an in-depth yet practical guide for Masters students on basic quantitative methods of analysis, covering the foundations through to the analysis.

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Designing Research Questionnaires for Business and Management Students

2015 || Paperback || Ekinci || SAGE

This is an in-depth yet practical guide for Masters students showing how to design, develop and successfully deliver research questionnaires.