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Conducting Research Interviews for Business and Management Students
2015 || Paperback || Cassell || SAGE
This is an in-depth yet practical guide for Masters students on conducting research interviews, from conceiving the interview, through to preparing, conducting and analysing the interview.
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Qualitative Methods in Business Research
2015 || Hardcover || Eriksson || SAGE
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
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Analysing Quantitative Data for Business and Management Students
2015 || Paperback || Scherbaum || SAGE
This is an in-depth yet practical guide for Masters students on basic quantitative methods of analysis, covering the foundations through to the analysis.
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Designing Research Questionnaires for Business and Management Students
2015 || Paperback || Ekinci || SAGE
This is an in-depth yet practical guide for Masters students showing how to design, develop and successfully deliver research questionnaires.