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Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || Wiley
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...
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Epic Content Marketing / Second Edition
Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill
From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...