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The 15-Minute City: A Solution for Saving Our Time & Our Planet
A Solution to Saving Our Time and Our Planet
2024 || Hardcover || Carlos (University of Paris 1 Pantheon-Sorbonne in Paris Moreno || Wiley
A fresh and innovative perspective on urban issues and creating sustainable cities
In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.
This book tells the story of an idea that spread from city t...
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Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...