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Blue Ocean Strategy / 1st edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

2015 || Hardcover || W. Chan Kim e.a. || Harvard Business School || met inkijkexemplaar

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books...

78,95
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Exploring Strategic Change / 4th edition

2015 || Paperback || Julia Balogun e.a. || Pearson || ook als eBook

Refreshed with new examples and contemporary concepts, this classic continues as the most complete and accessible resource in its domain.'Richard Whittington, Professor of Strategic Management, University of Oxford Exploring Strategic Change engages with the dynamic and complex process of developing and delivering strategic and organisational change, from the analysis of context through to the formulation and implementation of effective strategies and solutions. Change management has become a...