The landscape of the global labour market has changed. Demographic pressure continues to rise and technological developments require a different skill set of both employees and employers. Companies want to grow, but the war on talent is over and employees won. A fundamental shift in the mind set of employers is required and employer branding is the key to success. It can help employers to reach their goals, but how? In his book, Boost Your Employer Brand, Yves Pilet explains how to unlock the...