This textbook takes an integrated approach to research methods and statistics, namely: given a question, what methods and statistical procedures should be employed? With a focus on the use of technology (Excel and SPSS) in the analysis of statistical results, it trains students to be researchers in the real world.

If you're a first-time researcher, this book covers everything you need to successfully complete your business research project, increase your employability and develop transferable skills.

If you're a first-time researcher, this book covers everything you need to successfully complete your business research project, increase your employability and develop transferable skills.

This book empowers you to take a fresh, effective approach to getting better data from your surveys.