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Tim Calkins (1)

29,95
Levertijd: 5 werkdagen
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Bestel

Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

2005 || Hardcover || Alice M. Tybout e.a. || Wiley

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.