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Tilo Hartmann (1)

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Media Choice

A Theoretical and Empirical Overview

2009 || Paperback || Tilo Hartmann || Taylor & Francis

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.