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Steven de Groot (2)

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Design Thinking for Managers

Developing design-driven and promising organisations

2021 || Paperback || Steven de Groot || Warden Press || met inkijkexemplaar

Design thinking is on the rise among managers. And for good reason: design-driven organisations have higher revenue growth, more loyal customers and a higher competitive advantage than organisations that mainly focus on control. They are promising organisations that are focused on opportunities rather than bottlenecks. But, within organisations, design thinking does not happen all by itself. After all, organisations are like living tissue, they are only partly makeable, and usually have a str...

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Organisational Aesthetics

Developing beautiful organisations

2020 || Paperback || Steven de Groot || Warden Press

Organisations have long been dominated by the perspectives of the Good (quality) and the True (efficiency). The perspective of the Beautiful, an aesthetic lens on organisations, has largely been ignored or forgotten. The Beautiful includes stimuli in organisations that trigger aesthetic experiences through the presence or attribution of coherence, congruence, contact, completion, and curiosity in organisations. As the function of organisations changes, they become increasingly human-centred, ...