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Robert W. Palmatier (1)

65,00
Levertijd: 5 werkdagen
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Marketing Strategy / 2nd Edition

Based on First Principles and Data Analytics

2021 || Paperback || Robert W. Palmatier e.a. || Bloomsbury Publishing

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...