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Robert B. Cialdini (2)

24,95
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HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

Express your ideas clearly and with impact-no matter what the situation. These ten definitive Harvard Business Review articles on communication will help you connect with even the toughest crowds, gain influence and credibility, and neutralize stressful conversations.

16,95
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Influence and Persuasion (HBR Emotional Intelligence Series)

2024 || Paperback || Harvard Business Review e.a. || Van Ditmar Boeken B.V.

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing influence and small, simple tactics that you can use to convince others every day.