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Richard Mead (1)

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International Management / 4th edition

Culture and Beyond

2009 || Paperback || Richard Mead e.a. || John Wiley

As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions. Discussion of cross-cultural models is updated by including the 'crossvergence' framework developed during the 199...