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Philip Cateora (2)

64,95
Levertijd: 6 werkdagen
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International Marketing / 5th Edition

2021 || Paperback || Pervez Ghauri e.a.

56,99
Levertijd: 5 werkdagen
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International Marketing / 4th Edition

2020 || Paperback || Pervez Ghauri e.a. || McGraw-Hill

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover:*The importance of international marketing to creating growth and value*The management practices of companies, large and small, seeking ma...