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Essentials in entrepreneurship

The core of new business development

2019 || Paperback || Mirjam Knockaert e.a. || Acco

Entrepreneurship is an intriguing but complex domain. This textbook provides all the basics for anyone interested in setting up a business. It deals with the domains of intellectual property, market assessment and strategy, financial planning, financing and valuation.

You will find answers to questions such as: How can an entrepreneur test the feasibility of an innovative idea? Where can an entrepreneur find funding? How can an entrepreneur protect a developed technology or product?

As entrep...