2022 edition (V8) of PR Smith’s popular SOSTAC® planning framework shows how to write the perfect plan. SOSTAC® can be learned in 3 minutes. The SOSTAC® Guide to your Perfect Digital Marketing Plan can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. This edition also introduces the integration of AI in marketing and also explores how AI and approac...

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.