Zoekfilters

Geen verdere filters gevonden

Nathalie Nahai (2)

22,95
Vandaag besteld,
morgen verzonden
+
Bestel

Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience

2024 || Paperback || Nathalie Nahai || Kogan Page Ltd

Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.

16,95
Levertijd: 11 werkdagen
+
Bestel

Webs of Influence / 2nd Edition

The Psychology Of Online Persuasion

2023 || Paperback || Nathalie Nahai || Pearson

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...