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2021 (2)
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E-book via Bookshelf (2)
Paperback (2)

Naresh Malhotra (4)

77,95
Levertijd: 5 werkdagen
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Marketing Research / 6th Edition

Applied Insight, 6th Edition

2020 || Paperback || Dan Nunan e.a. || Pearson || ook als eBook

Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...

71,93
Direct beschikbaar
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Bestel

Marketing Research (e-book)

Applied Insight, 6th Edition

2022 || E-book via Bookshelf || Dan Nunan e.a. || Pearson

Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. I...

57,76
Direct beschikbaar
+
Bestel

Operations Management: Processes and Supply Chains, Global Edition (e-book)

2021 || E-book via Bookshelf || Lee Krajewski e.a. || Pearson

For courses in money and banking, or general economics. A unified framework for understanding financial marketsThe Economics of Money, Banking and Financial Markets bringsa fresh perspective to today's major questions surrounding financial policy.Influenced by his term as Governor of the Federal Reserve, Frederic Mishkinoffers students a unique viewpoint and informed insight into the monetarypolicy process, the regulation and supervision of the financial system, and theinternationalization...

88,95
Vandaag besteld,
morgen verzonden
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Bestel

Operations Management / 13th global edition

Processes and Supply Chains

2021 || Paperback || Lee Krajewski e.a. || Pearson || ook als eBook

A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemised approach whilst focusing on issues of current interest. The 13th Edition provides ample opportunities for students to experience the role of a manager with challenging p...