Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of ’the user‘ is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today’s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

'Rethinking Users' introd...