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Integrating Qualitative and Quantitative Methods: A Pragmatic Approach
2013 || Paperback || Morgan || SAGE
This book is about research designs for projects that collect both qualitative and quantitative data, so that their combined strengths will accomplish more than would have been possible with any one method.
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Basic and Advanced Focus Groups
2018 || Paperback || Morgan || SAGE
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.