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The Innovation Matrix
3 Moves to Design a Winning Strategy for Innovation and Intellectual Property
2019 || Paperback || Deepika Jeyakodi e.a. || BIS Publishers || met inkijkexemplaar
CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING
Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.
The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take yo...