Since the late nineties of the last century, the business started to use the term “Business Model” and authors began to analyze the phenomenon and created Business Model concepts. Anyhow, regardless of the fact that this buzzword emerges everywhere, still dissension exists concerning the definition. Multiple Business Model concepts exists, but are not actively used in daily business life and the bridge to controlling is never made.

In this book, I want to answer three questions: What is i...