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Mark Peterson (1)

72,00
Vandaag besteld,
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met 5% korting 68,40
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Bestel

Sustainable Marketing

A Holistic Approach

2021 || Paperback || Mark Peterson || SAGE

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.