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Intercultural Communication
an interdisciplinary approach: when neurons, genes, and evolution joined the discourse
2017 || Paperback || Mai Nguyen-Phuong-Mai || AUP || met inkijkexemplaar
This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.
It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural
neurosciences. Such an interdisciplinary approach provides readers wi...