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M Sykes (1)

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Stories that Move Mountains / 1st edition

Storytelling and Visual Design for Persuasive Presentations

2022 || Paperback || M Sykes e.a. || Wiley

Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...