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The Service Innovation Handbook
action-oriented creative thinking toolkit for service organizations; templates-cases-capabilities
|| Paperback || Lucy Kimbell || BIS Publishers || met inkijkexemplaar
This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services.
The book focuses on service organizations, but has a broad interpretation of
what services are. Directed to the business world and combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.
The central argument is that managers and entrepreneurs designing servic...