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How to Move Up When the Only Way is Down

Lessons from Artificial Intelligence for Overcoming Your Local Maximum

2024 || Hardcover || Judah Taub || John Wiley & Sons Inc

In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...