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Think Big Scale fast
The Marketing Scaleur’s Secrets to Successfully Growing a Business
2020 || Paperback || Jolien Demeyer || Brave New Books || met inkijkexemplaar
Grow Your Business Fast—And Still Have Fun!
Of all the challenges entrepreneurs face, scaling their business is one of the hardest, and the marketing department often bears the brunt when they are asked to meet rising expectations and demand without an increase in budget. How do marketers do more with less—without compromising on quality?
The answer lies in becoming a scaleur—combining entrepreneurial ingenuity with marketing skill and panache. Think Big, Scale Fast draws on lessons f...