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John W. Foreman (1)

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Data Smart / 1st edition

2013 || Paperback || John W. Foreman || John Wiley and Sons Ltd

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.