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John W. Foreman (1)

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Data Smart / 1st edition

2013 || Paperback || John W. Foreman || Wiley

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.