A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems an...