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Jeanne Liedtka (2)

23,95
Levertijd: 5 werkdagen
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The Experimentation Field Book

A Step-by-Step Project Guide

2024 || Paperback || Jeanne Liedtka e.a. || Columbia University Press

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

25,75
Levertijd: 3 werkdagen
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Designing for Growth

A Design Thinking Tool Kit for Managers

2016 || Hardcover || Jeanne Liedtka e.a. || Columbia University Press

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...