Zoekfilters
Geen verdere filters gevondenJeanne Liedtka (2)
The Experimentation Field Book
A Step-by-Step Project Guide
2024 || Paperback || Jeanne Liedtka e.a. || Columbia University Press
This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.
Designing for Growth
A Design Thinking Tool Kit for Managers
2016 || Hardcover || Jeanne Liedtka e.a. || Columbia University Press
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...