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49,99
Leverbaar vanaf 19 maart 2025
met 5% korting 47,49
HB Marketing
Reinventing the basics
2025 || Paperback || Igor Nowé || Lannoo Campus
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market. Why? No previous knowledge needed Step-...