Brussels-born Frederic de Pryck is a multilingual engineer with

long experience in international company management at CEO

level, and business consultancy .

As the Representative of the State of Utah in Europe from 1994

to 2014, he visited many European countries to assist Utah

companies finding business partners in Europe.

During these trips he was often struck by the large differences

in culture and business etiquette among and even within

European countries.

He always shared these insights...